Promotional- CCR



1. How does your product use or challenge conventions AND how does it represent social groups or issues? 

        My product uses conventions in order to show differentiation between the “normal, conventional world” and “the colorful world of gushers”. In the beginning of my commercial, I used conventions to portray a normal setting with normal people and occurrences. Then, I used something non-conventional, like the gushers in the tree, to show how my product can have an impact. My commercial represents a the group of society that is still enduring childhood. This appeals to them as gummies, candy, and playing around is generally directed towards a younger group of society.

        2. How does your product engage with audiences AND how would it be distributed as a real media text? 
              My commercial can be distributed as a real media text as a TV commercial for gushers. My product engages with audiences by showing the audience the impact of gushers on a plain day. By videoing my sister having the best time, it can appeal to younger audiences. My product leaves the audience excited about all the wonderful possibilities of this product.. One way this could be distributed would be onto television. This could also be a YouTube video to advertise to the little kids on the app

              3. How did your production skills develop throughout this project? 
                    Throughout this project, I was able to use my newer knowledge on different shots and transitions. My sister and I have played different games and gone on different adventures at the park, so inspiration for this commercial was not hard to find. When I saw the original gushers commercials, I knew I had to take a normal conventional area and turn it into something cool and colorful.Not only was this super fun for me, but it also gave me the opportunity to bond with my sister. I would say my production skills definitely developed in the strongest way

                    4. How did you integrate technologies – software, hardware and online – in this project? 
                          In this project, I used four aspects of technology. I was able to record my sister at the park on my phone. Next, I was able to transfer, cut, and edit clips into my editing software. I searched online for different filters I could use to edit my clips. With this, I also found a variety of different ideas for sound effects, including cars driving by, and more.I filmed, edited, and added these to my commercial.Lastly, the fourth element I used was music from online. I incorporated music that was upbeat to show the audience how fun my product made the park.

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